French 3130: French for Business II

In this course taught entirely in French, the overarching project will be to imagine and design your own business to be launched in France (or the French-speaking country of your choice). In order to be successful in this venture, you will first learn about the particularities of doing business in France, from the legal constraints to the mindset of the French consumer. In addition, you will refine your knowledge and understanding of the economic, social, and political climate in France. To achieve this goal, you will analyze a number of authentic documents, ranging from news articles to financial statements. You will also develop your intercultural understanding through studying marketing and advertising campaigns as well as feature-length films depicting the business relations in France. At the end of the semester, you will also have the opportunity to take the Business French Diploma (Diplôme de Français professionnel option Affaires) administered by the Paris Chamber of Commerce and Industry and held on campus twice a year, in December and April. Completion of French 2130 highly recommended.